How can businesses use Technology to Thrive

We all know what has happened to businesses world wide due to the pandemic – many of them had to close permanently or partially shut down – resulting in massive losses and layouts.

The ones that are still standing (typically mid-big corp) are facing a fork in the road that is not necessarily the result of the pandemic, but rather a straightforward, predictable and continuous growing stream of technological progress. The pace of technological adoption and expansion was gaining more traction year by year but the pandemic has accelerated digitalisation by several years. During the pandemic New and existing businesses are now conditioned to accelerate the implementation of technology into their everyday operations. 

During lockdown, businesses relied on the internet (digital marketing) to interact with their customers and continue to sell their products and services, and this “trend” will not decrease even in a post-lockdown, pandemic free (hopefully) world. There are several good reasons for this – one solid argument already being made, that technology was already set to become an ever greater part of daily human life, society and business. With machine learning and artificial intelligence constantly improving and Internet of Things (IoT) devices seeing an impressive increase, it doesn’t seem like the world is willing to get rid of their gadgets anytime soon.

Driven by demand, many technology trends accelerated. Machine learning algorithms continued to improve, Internet of Things (IoT) devices became more numerous, infrastructure needs shifted quickly, and data-driven business operations multiplied.

With technology playing a key role for all organizations just to maintain daily activities, IT has become a critical function of almost every business. 

The typical IT department has now become a core element behind any business successful operations.